Today Apple unveiled their new iPhone (which is also the coolest iPod yet) but before Steve Jobs got to that announcement he showed the latest iPod commercials. They both feature the song “Flathead” by The Fratellis. The song is british garage rock at its best – fun and bounceable. The rest of the songs I have heard by the Fratellis are also non-stop.

The Fratellis are a three-man band from Scotland and released a full-length CD in England last month called “Costello Music.” In the US they have a 4-song EP (including the song “Flathead”) which is available on iTunes now and on CD on January 23. Here it is on Amazon. Their full album will be released in the US in March.

In case you are looking for the lyrics, here are the lyrics that are used in the commercial, which starts more than halfway into the song:

everybody knows you’re the one to call

when the girls get ugly at the back of the wall

josephine says you got a bleedin nose

so taking it with her wherever she goes

hey flathead don’t check me in

well hers is a tonic and mine is a gin

they dontm come much more slick

than you i’d drive your car if you ask me to

said the boy’s not right in the head

so he stood and got a kickin instead till she said

bara bap bara ra ra bara bap bara ra ra ra…

You can listen to 4 of their other songs on their myspace site.

You can see both versions of the commercial:

tv-commercials